Investing in Creativity and how it can boost the economy

Public investment in the arts contributes to growth in the creative industries, according to the North Carolina Arts Council’s website N.C. Arts Every Day . The Creative Industries Federation in the UK  released a report documenting how public spending on the arts nurtures the best talent for creative industries.

Cutting-edge creative industries are hungry for talent and ideas. Investment in arts education, visual and performing arts experiences, and community arts infrastructure pays off by inspiring the creativity that fosters this talent.

Ian Livingstone, the British games industry entrepreneur and creator of Tomb Raider, said arts and culture are just as important as well maintained roads and bridges.

“By giving us the chance to stimulate our minds with new ideas and experiences, they give us the opportunity to become more creative. Arts and culture are infrastructure for the mind,” Livingstone said.

Jobs in creative industries build economic prosperity. When communities have a strong cultural presence, people are more likely to live, work, visit and invest there. Creative activity attracts creative people.

Jobs in creative industries are less likely to be outsourced because they build on authentic assets and traditions. Jobs that rely on exports of digital goods, such as film, music, apps, software and design, generate sales for the community from outside – in fact, all over the world. The local economy is strengthened by new outside dollars.

Creative industries embrace technology and entrepreneurs innovate new products and techniques. Creativity spawns better communication and collaboration.

The McColl Center for Art + Innovation in Charlotte builds creative capacity through programs like its Innovation Institute. Since 2005, the Innovation Institute has delivered powerful artist-led programs to over fifty global companies from multiple sectors including Healthcare, Insurance, Education, Technology, Financial Services & Banking, Non Profits, Energy and Professional Services. Creativity accelerates leadership and business. Find out more at – now through July 31, 2015, individuals can receive a 25% early registration discount for sessions this fall.

Creative industries account for more than 6 percent of the North Carolina workforce. North Carolina jobs in creative occupations including designers, architects, photographers, writers, editors, musicians and performing artists increased 13.6 percent from 2006-2013. The creative economy in North Carolina is a growth sector.

2013 industry exports